WHY DO I NEED TRAINING IN LOCAL SEARCH?
New developments at Google and Google Maps (aka Places) have recently thrust Local Search into the spotlight. For brick and mortar businesses, including those providing services at the customer’s location, ranking well in Google Places has become a critical challenge.
Whether you’re a business owner, an in-house marketer or an agency, you need to understand how and why Local Search works. It’s the only way to keep up with all the changes and stay in position to continually adjust to them. So, if you prefer to flourish, rather than perish on the internet, it’s time to invest in your knowledge and skills with Local Search Training.
WHAT WILL I LEARN?
We can custom tailor your training to meet your needs, but here are some of the things you can expect to learn:
- How and where people search for your goods/services online and how to get your business in front of them.
- The best places to list your business online to improve your rankings and attract new customers.
- How to optimize your website for Local Search and how it can help your Local Business Listing rank better in the Google Local Pack.
- How the Local Search Engines work and the ranking factors in their algorithms.
- How to perform competitive analysis – and our recommended tools – for Local Search and develop a detailed action plan for successfully improving rankings.
- Why reviews are important in Local Search, how to get more good reviews for your business and the best sites on which to get them.
- How to promote multiple business locations effectively.
- How to track your Local Search efforts with Google Analytics, Local Search-friendly call tracking and the Local Business Center Dashboard.
WHY CHOOSE SEOVERFLOW FOR LOCAL SEARCH TRAINING?
The Local Search experts at seOverflow, the parent company of Local Search Tool Kit have been actively teaching people like you what they need to know about Local Search since 2006 – long before most SEO’s even had it on their radar. We’ve taught amateurs and pros alike in a variety of venues, from one-on-one problem solving, to small group settings, to large international conferences to online webinars.
Whether you’re interested in understanding Local Search better to promote one business or many, we can help you meet your goals. Please contact us at (303) 905-1504 with your needs and we’ll recommend – or tailor – the best training for you and/or your group. Gain a competitive edge by learning Local Search now!